Seedance 2.0 Commercial Use Guide

This page is a practical workflow guide, not legal advice.

Its goal is simple: help teams avoid the most common mistakes when they want to use Seedance 2.0 outputs in real marketing, product, or client work.

The first rule: output rights do not erase input rights

Even when a plan is marketed with commercial usage rights, you still need to check whether the inputs were safe to use in the first place.

That means commercial use is not just about the generated clip. It is also about:

• the images you uploaded
• the people shown in references
• product packaging and trademarks
• music or audio assets
• any third-party brand material inside the scene

The most common commercial-use mistake is assuming the output is safe because the generation happened inside a paid tool.

What the current project signals

In the current public project copy:

• paid plans are presented with commercial usage rights
• the exact rights still depend on the live pricing and checkout terms
• the general service terms and refund policy remain relevant

That means the practical rule is:

1. treat paid-plan commercial use as a product-level allowance
2. still review the assets and context yourself
3. keep the final decision aligned with your own legal and brand review process

The safest commercial-use checklist

Before shipping a generated video, review these five layers.

1. Source ownership

Ask:

• did we create this input ourselves?
• do we hold a license for it?
• do we have written permission to use it?

If the answer is unclear, pause before generating.

2. Real-person permissions

If you use a real person as a reference, you should have:

• consent
• likeness rights or contract coverage
• internal approval for the campaign context

This is especially important for:

• creators
• employees
• customers
• influencers
• any client-supplied portrait

If you cannot document that permission, do not treat the result as commercially safe.

3. Brand and trademark risk

Generated output can still create trademark problems if the scene includes:

• unlicensed competitor branding
• visible logos that should not appear
• packaging imitating another product
• store environments with protected brand elements

If the brand detail matters, protect it in the prompt and negative prompt, then still review frame outputs manually.

4. Claims and regulated language

If the clip is for:

• skincare
• supplements
• finance
• health
• child-related products

the risk is not just imagery. It is the claim implied by the scene, voice, or text treatment.

Do not rely on the model to stay inside compliance by itself.

5. Music, voice, and audio references

If you use reference audio or externally sourced sound assets, confirm that:

• the asset is licensed
• the intended commercial use is covered
• client delivery rights are covered too

Do not assume sync-like rights exist just because the final output is model-generated.

The safest workflow for teams

The cleanest commercial workflow is usually:

1. use owned or licensed source assets only
2. keep an asset log for each campaign
3. keep prompts and references attached to the project record
4. review final outputs for logos, people, and claims
5. clear the final cut through the same approval process you use for non-AI creative

The right process is boring, but boring is what ships safely.

Where commercial use goes wrong in practice

A simple internal policy worth adopting

If a generated video is going into:

• paid media
• a client deliverable
• a product page
• a public campaign

then require one final human check for:

• source ownership
• real-person authorization
• visible trademarks
• claims and messaging
• final brand fit

That single review step prevents most avoidable mistakes.

Related pages

• Pricing page
• Terms of Service
• Refund Policy
• Reference Input Guide
• Seedance 2.0 for Ecommerce